The AI Edge: What We've Learned at Our Video Production Company

AI helping Camera an abstract image

In recent years, artificial intelligence (AI) has transformed numerous industries, including video production. At Vega Productions, a leading video production company, we have embraced the integration of AI into our workflow, leading to exciting possibilities and increased efficiency. In this post, we will share our real-world experiences with AI in video production, covering advancements in text-to-speech, improvements in copywriting, ai generated images, videos and more.

Transforming Voice Overs with AI

The development of text-to-speech technology has truly revolutionized our initial edits. Today, AI voice allows us to create first drafts using human-like machine-generated voices. For example, by leveraging AI for early voiceovers, we've found that 75% of our clients were able to visualize the narrative and emotional tone of their projects more effectively. These AI-generated voices serve as valuable placeholders, reducing the need for revisions and speeding up our workflow significantly.

The Shift in Copywriting

AI has also made a significant impact on copywriting. With its ability to produce structured content, we now find ourselves focusing more on editorial tasks—reviewing and refining AI-generated text for pitches, emails, and to some extend digital marketing content.

However, no matter how advanced the technology becomes, nothing can replace the human touch in storytelling. While AI provides a good starting point, our experienced writers bring depth and engagement to the content.

Research in the Digital Age

AI enhances the efficiency of fundamental research, allowing us quick access to facts and figures. But our experience reveals that deeper stories are best captured through real-world interactions. For our documentary projects, we prioritize actual site visits and personal connections, believing that these authentic experiences resonate more profoundly with audiences.

In practice, while AI can gather data in seconds, the rich narratives stemming from engaging with individuals and communities yield more meaningful content. Our viewers often respond better when they sense authenticity, making field research an irreplaceable part of our process.

Image and Video Creation: A Balance Between AI and Human Skills in Actual Video Production

The rise of AI images and video creation is exciting but in real world use it takes twice the amount of time compared to simply choosing from the stock footage and images library. So far, we have used only 1 ai generated video in our final edits. In all our projects, we rely only on filming actual stuff than creating it in AI.

Nevertheless, AI illustrations do offer a cost-effective option for smaller businesses, allowing them to create visually appealing content without financial strain.

Copyright Concerns and Artist Rights

With the integration of AI tools, copyright and intellectual property issues have surfaced as important considerations. The simplicity with which AI generates content raises critical questions about ownership and the rights of original creators.

Navigating these challenges requires diligence and respect for ethical standards. Moving forward, we must ensure that AI serves as a supportive tool in our processes, rather than undermining the value of human artistry. At our studio, we have begun incorporating clear guidelines for AI use to safeguard creators’ rights while reaping the benefits of new technologies.

Focus on Solving Artists' Problems

In our opinion, developers should prioritize addressing the challenges faced by artists and enhancing their workflows, rather than attempting to dominate the entire video production process. No CEO or producer is likely to single-handedly create a complete video using AI.

A Forward-Thinking Approach

As technology evolves, it is crucial that we strike a balance between innovation and human creativity. Although AI presents helpful tools, the heart of storytelling will always rest in genuine human experiences.

With the continued evolution of AI technologies, we are excited to explore new advancements while keeping our commitment to storytelling that deeply resonates with audiences. As AI and creativity intersect, we discover fresh opportunities to enhance our video production processes while preserving the artisanal touch that defines great storytelling.